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Birchall

Birchall

Imporient, brand owner of Birchall Tea, is a family owned/managed London tea company specialising in premium teas and herbal infusions. One of the largest exporters of tea from East Africa, it owns the Pfunda Tea Estate in the North of Rwanda.

WW was asked to re-present its existing Imporient-branded teas, which had worked well in the trade for five years, into a competitively powerful brand to meet the business’s UK ambitions of growth through building a consumer brand as a ‘best in class tea’ sold in premium retail outlets. A complete new brand identity, to work across the black teas – and 7-strong range of infusion teas – was required.

Exponential growth through 2012-13.