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Boodles

Boodles

Founded in 1798, Boodles is Britain’s leading fine jeweller with a reputation built on the quality of their innovative design, quality of product and exceptional customer relationships/ service and innovative marketing. Boodles is a design-led business and its jewellery is always of the highest quality. Its philosophy is simple. There is a single minded focus on seeking out the finest gems and create stunning designs around them.

Since working with WW, Boodles business has been transformed from ‘county jeweller Boodle & Dunthorne’ to ‘leading British luxury brand Boodles’ internationally recognised for their design excellence and craftsmanship.


An additional £300m of sales while working with W-W.
“W-W created the Boodles brand”
Michael Wainwright, MD Boodles