Ganjam, the historic award-winning Indian jewellers, approached WW identifying that we offered greater insight and expertise in luxury than Indian-based marketing or advertising agencies. Ganjam was the first jeweller to introduce platinum to India, and is renowned for the quality of their craftsmanship, and diamonds. Their minimum diamond quality is four levels higher than that of the world leading jewellers on Bond Street. Their style is recognisable, and their design development is exceptional.
WW conducted extensive research to identify and execute a competitive marketing and creative strategy. This new brand presentation has underpinned Ganjam’s expansion and enabled the brand to achieve international recognition. Ganjam has become recognised as India’s first luxury brand.
which was not available even in the top
international agencies in India.”