PureJewels’ New Artistry

September 2014, Studio, Work

In the advent of PureJewels’ launch of their own British designed & handmade engagement collection, WW has been working with the brand to develop their proposition and visual assets. As the company began in India, moved to East Africa and then established in Britain, WW formulated a new brand proposition based upon “The Journey”. In […]


Birchall focus groups

April 2014, Events, Work

As part of our ongoing relationship with Birchall Tea, we arranged for several focus groups, from different demographics, to sample the tea over a set period of time. We recently got everyone in to receive some feedback on every aspect of brand and product. Focus groups give us great research and insight into how our […]


Inside Boodles

March 2014, Culture, Events, Work

Well done to Boodles for their Channel 4 show #InsideBoodles on Sunday night. The Greenfire necklace looked superb and the directors and their staff were charming as always. Glad for them to receive the recognition they deserve.


Launch of our New Website

January 2014, Studio, Work

WW has released our new website which was much anticipated. The site was designed in house and developed by Ángel Meraz. Feel free to check out our hard work.


Boodles launch of Greenfire

November 2013, Shoots, Work

We had little time to shoot the new ultra high value suite, named Greenfire, by Boodles for their November launch. With a window of 4 days between the pieces being finished at their London workshops and the open day with the national media, we shot and retouched this incredible collection. Comprising of a unique matching […]


Riecine – La Gioia

October 2013, Work

As part of the labelling overhaul WW were asked to look at Riecine’s super tuscan wine, La Gioia. In the late 1960s some wine makers in the Chianti region broke with tradition to create wines that did not conform to the strict regulations of the time by using unauthorised grape varieties and non-traditional oak barrels […]


Jewellery Photography

July 2013, Shoots, Work

Edward Edwards one of the leading jewellery photographers in the world and has photographed all the Boodles jewellery for the collection brochures. The process takes a lot of patience as several shots of each piece are needed to get the right depth of field. As you can imagine jewellery is difficult to capture so a […]


Maymay – Up close & personal

May 2013, Studio, Work

For Boodles’ new collection of floral rings, in collaboration with artist Anne Ten Donkelaar, WW produced the letters of the collection name in a pinned photo-collage made with cut-out flowers from gardening books. The amazing letters are about 14 inches tall and incredibly intricate. They are proudly displayed in our studio. As the ‘a’ and […]


X.B Best New Brand

March 2013, Events, Work

X.B the premium drinks brand based on the historically successful ‘Sex on the Beach’ cocktail was proposed by a private investor in December 2011. By 2012 it was given the ‘Best New Brand 2012’ award at the recent MICS awards in Monaco. It has now been launched in Paris, London, Madrid, Ibiza and the US […]


Riecine – Chianti Classico

March 2013, Work

Riecine commissioned WW to create label concepts for their celebrated Chianti Classico and their CC Reserva as part of their overhaul as a wine house. With aims to compete with notable houses like Antinori and Marchesi de’ Frescobaldi their branding and presentation needed careful consideration. Being from the heart of the Chianti region they are […]


Vitamin Comparison

February 2013, Work

While rethinking the packaging design and brand positioning of Reboot, a lot of research was undertaken, looking at other vitamins, supplements and minerals sold in America. This resulted in an accumulation of a multitude of different sized, coloured and shaped vitamin packages. Enough to keep us going for a lifetime! To show the level of […]

Vitamin Comparison

The Lady Ambassador Programme

December 2012, Events, Work

Whilst working to rejuvenate The Lady magazine, WW proposed a nationwide network of brand ambassadors – loyal readers and evangelists who could represent the brand in their local communities and workplaces. We proposed that the Lady Ambassadors would attend fairs and events in these tents, especially designed by WW. Inspired by the illustrative decorative style […]