Monreal London, a new high-end luxury female sports fashion company using functional high–tech performance fabrics, needed a secondary logo to complement their core logo. Head designer/Owner, Stefani Grosse (formerly Joop, Issa, Calvin Klein, DKNY, Temperley & Christian Lacroix), had been keen that this new logo should be able to tile as well as exist as a single element.
Our inspiration for the final design stemmed from the owner’s place of origin, high in the German mountains. It’s simplicity allows for the logo to be repeatable and therefore will be used as a pattern throughout the clothing range and the merchandise as a clear reference to the brand.