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Beards is the leading retailer of fine jewellery and watches in the South West of England. With aspirations to build on their strong standing there, the brand came to WW to continue raising their existing image and profile.WW firstly addressed their brand identity, where Beards’ own aims were for a smart yet modern new identity with set-apart brand colours.

Their new signature deep purple is complemented with a marine turquoise to frame a contemporary classic identity. WW also recommended the brand feature their age as Beards is over 200 years old and that success is a significant asset.Along with a new tone of voice, the new visual presentation was applied to all sales collateral, in-store, stationery, press advertising and website.