Founded in 1798, Boodles is Britain’s leading fine jeweller with a reputation built on the quality of their innovative design, craftsmanship and exceptional customer relationships. Its philosophy is simple. There is a single minded focus on seeking out the finest gems to create stunning designs around them. Since working with WW, Boodles’ business has been transformed from ‘County Jeweller Boodle & Dunthorne’ to ‘Leading British Luxury Brand Boodles’, resulting in their nomination for Luxury Brand of the Year 2011 by Walpole, alongside Alexander McQueen, Burberry & McLaren.Since 1997 WW have advised on, and executed, every aspect of their marketing and advertising.
This includes their brand identity, marketing material, advertising, packaging, shops and innovative combination of image and e-commerce, together with the creation of The Boodles Challenge, the tennis event in the week before Wimbledon. In addition WW have often assisted with staff training, media buying and public relations initiatives.WW have played a significant role in helping increase the business sevenfold. Profitability has dramatically increased and Boodles is now recognised internationally for its superlative design.