Founded in 1798, Boodles is Britain’s leading fine jeweller with a reputation built on the quality of their innovative design, craftsmanship and exceptional customer relationships. Its philosophy is simple. There is a single minded focus on seeking out the finest gems to create stunning designs around them. Since working with WW, Boodles’ business has been transformed from ‘County Jeweller Boodle & Dunthorne’ to ‘Leading British Luxury Brand Boodles’, resulting in their nomination for Luxury Brand of the Year 2011 by Walpole, alongside Alexander McQueen, Burberry & McLaren.

The British landscape has been a theme central to Boodles imagery since 2011 and this year the campaign was shot, for the first time, in England at Wimbleball Lake, Exmoor.

Drawing inspiration from the romanticism of 18th Century English poets, this year WW featured a rowing boat to bring a narrative to the campaign. Modelled by Julia Dunstall and photographed by Paul Schmidt, eight core images were produced to be used in national and international media on and offline, on and in their annual winter brochure.

WW have played a key role in helping increase the business sevenfold. Profitability has dramatically increased and Boodles is now recognised internationally for its superlative design.