Veuve Clicquot came to WW to simultaneously increase sales and relieve the pressure from retailers to reduce the price.WW created and defined The Season strategy – the idea of associating Veuve Clicquot with the great events of the British summer. This got carried through to all aspects of the brand from target distribution and the events to support, to all aspects of marketing and advertising. The visible output included the annual Veuve Clicquot season calendar card, The Veuve Clicquot Handbook to the Season with Tatler magazine, tactical print advertising in newspapers and literally hundreds of promotions in the on and off-trade.

As part of the strategy WW integrated key promotional ideas for example a unique brand tie-up between Hunter and Veuve Clicquot as well as branded Rickshaws that transported spectators to and around Wimbledon.Over 15 years WW revolutionised Veuve Clicquot champagne increasing UK sales 7 fold, with a strategy that has now been adopted worldwide.