Rebootizer is a Swiss formulated herbal dietary supplement rich in antioxidant. First marketed as a hangover cure in 2007 around Europe and then as a detox drink in 2010 in the US, it never achieved the success it deserved as a dietary supplement. WW was approached in 2012 with the challenge of repositioning and rebranding the entire brand to gain credibility, in particular as a clinically tested luxury product.
Within 6 months, 7 scientific experiments including a human trial have been performed with outstanding results. WW undertook the creative redesigning of all packaging, the brand repositioning and established the brand’s new blueprint.