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James White Drinks required a new brand identity and visual presentation for its range of 100% pressed juices with no additive or artificial preservatives. Uniquely hot-filled for longer shelf life WW were asked to continue Manic Organic’s fun proposition whilst elevating it’s presentation.Working with a small bottle our primary goal was to help improve shelf visibility in a saturated market.

Simple, light hearted illustrations were created of the fruits to communicate the juices’ contents along with an eye-catching treatment of the brand and product names.Memorability, shelf visibility and premium credentials underpinned WW’s design approach with a name that endows the drink with personality and communicates taste appeal.