As with all luxury brands events are a fundamental way of engaging consumers on a one to one level. Boodles are no different with events taking place throughout the year – The Boodles Challenge, Chester Races, Boodles Boxing Ball, Salon Privé, New York & Monaco Appointments as well as the Festive parties.All of these events require communications from Boodles in the form of printed invitations, e-invitations and microsites. WW puts together many of these for Boodles often creating event specific ideas and brand identities.
These are usually expressed in hand drawn illustrations produced in-house and the many printing techniques available – embossing, foiling, textured papers, unusual folds, etc.WW have played a key role in helping increase the business sevenfold. Profitability has dramatically increased and Boodles is now recognised internationally for its superlative design.