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Boodles are proud to exclusively partner some of the worlds prestigious brands. Since 2007, WW recommended that Boodles should only sell Patek Philippe through their stores and the decision has been such a success that Patek now offers Boodles exclusives on their £250,000+ collectors editions.Boodles have loyal Patek customers and to nourish these relationships WW are commissioned to produce communications materials for annual watch releases after the Basel Watch Fair as well as special customer events.

Another recent partnership came with the release of McLaren’s first production car MP4-12C.

Boodles design team collaborated with McLaren Automotive’s designers to produce a range of jewellery based on the new car. WW were asked to produce a brand identity that could be laser etched onto the jewellery, point of sale for Boodles & McLaren showrooms and a print advert that would feature in Men’s magazines. In 2011 Boodles, along with McLaren, were nominated for Luxury Brand of the Year at the Walpole awards.WW have played a key role in helping increase the business sevenfold. Profitability has dramatically increased and Boodles is now recognised internationally for its superlative design.