Savoir Beds are regarded as makers of the world’s most luxurious beds and mattresses since beginning their journey in The Savoy in 1905. For more than 100 years, luminaries as diverse as Sir Winston Churchill, Giacomo Puccini and Marilyn Monroe have experienced the cloud-like comfort of their hand-crafted beds.With a brief of developing preference in a competitive and crowded sector WW was tasked to identify a clearly defined marketing strategy encompassing brand development and communications.

WW created a new brand identity and tone of voice, communicating the brand’s core values of quality, distinction, craftsmanship and the benefit of better sleep. Lifestyle imagery and new copywriting style were developed for marketing material and a series of press advertisements ran in upmarket national media.Savoir Beds success has seen them open showrooms throughout the globe with a new additional Bedworks built here in the UK out of their continued strong growth.