As part of our ongoing relationship with Birchall Tea, we arranged for several focus groups, from different demographics, to sample the tea over a set period of time.
We recently got everyone in to receive some feedback on every aspect of brand and product. Focus groups give us great research and insight into how our clients products fare in the marketplace, what works? What doesn’t? It enables us to make informed decisions on where to take the brand next.
A whole array of Birhcall Tea’s were available to sample, along with biscuits too of course.