PureJewels’ New Artistry

September 2014, Studio, Work
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In the advent of PureJewels’ launch of their own British designed & handmade engagement collection, WW has been working with the brand to develop their proposition and visual assets. As the company began in India, moved to East Africa and then established in Britain, WW formulated a new brand proposition based upon “The Journey”.

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In collaboration with the artist Eoin Ryan – http://eoinryanart.com – WW created a series of illustrations that will feature alongside each collection within PureJewels’ new engagement brochure – Life is a Journey. The first of these illustrations have been released as a taster on their current holding page – http://www.purejewels.com.

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